The Collective Goal
A social impact investment campaign led by the #bekind Community Benefit Society
The Concept
What is The Collective Goal – War on Waste?
The Collective Goal is a social impact investment campaign led by the #bekind Community Benefit Society (trading as “The Stoke Model”) focused on the elimination of waste, a key element of our economic strategy, ‘Building an Alternative Economy.’
#bekind views waste as market failure, and when we say waste, we don’t just mean stuff that you put in the bin. The biggest focus of our attention is the waste of human potential – especially our youngsters – to make a positive and beneficial impact.
#bekind is seeking forward-thinking impact investors to help us commence our war on waste!
Why Choose Divi
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Free Standard Installation
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18 Month Price Guarantee
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Not Data Limits
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What You’ll Be Investing In
#bekind is progressing the opening of Josiah’s Pantry in The Potteries Centre, a large shopping centre in Hanley. Josiah’s Pantry will be a unique thriving eatery and social hub, but more importantly, it will provide the springboard for 125 underprivileged young people to become future social entrepreneurs who inspire others to make a difference. #bekind is partnering with organisations including YMCA North Staffordshire and the Staffordshire Chambers of Commerce to provide opportunities for young people from across the area to develop their business skills and secure vital experience as tireless campaigners.
And in Josiah’s Pantry, we will be creating the first outlet where The Potteries Pound can be redeemed. The Potteries Pound will be the world’s first local digital currency, a Community Benefit Token that is designed to recognise and reward our volunteer activists – and other young people involved in the project – for investing their time in their community, and is central to how we will measure community social value.
When you invest £2,000 in The Collective Goal, you’ll receive a Goal’den Share—a unique opportunity that grants you special privileges, including:
- Ownership and Influence: As one of 125 pre-selected impact investors, you will have the power to help shape the future of Josiah’s Pantry and the opportunities for young people to make an impact.
- Mentorship and Legacy: Alongside your investment, you will have the chance to pass along what you’ve learned to a young person from The Potteries, helping them develop their social and business skills.
- Sustainable Growth: Your investment will support community-led businesses, creating family foundations, and contributing to a growing network of social hubs in 11 towns across The Potteries conurbation.
- A Share in Our Success: As our business expands, so does the value and positive impact of your investment. With a targeted 7% weekly growth in membership and transactions, you’ll be part of an exciting growth story with real momentum and buzz.